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Session
Committees
Groups
Constituency Week
Conciliation Committee
08.02.2010 - 09.02.2010
Communications on Top
World Economic Forum
91-93 route de la Capite
1223 Geneva/Switzerland
Phone: +41 (0) 22 869 1212
Fax: +41 (0) 22 786 2744
Email: contact@weforum.org
Link to the organizer
URL of event
Communications on Top
World Economic Forum
91-93 route de la Capite
1223 Geneva/Switzerland
Phone: +41 (0) 22 869 1212
Fax: +41 (0) 22 786 2744
Email: contact@weforum.org
Link to the organizer
URL of event
Conference / Convention
Type of Event
Media & Communication
Policy Field of Event
Registration required
Limitation
Davos Conference Center
Promenade 67
CH-7270 Davos Platz
Switzerland
Promenade 67
CH-7270 Davos Platz
Switzerland
Location of event
The goal of the Forum is to provide an arena for discussion on the role of communications in business and politics; an in depth analysis of the form and content of interaction between business professionals, the media and society on one side and the state on the other. We will examine: how to create a ‘media image’; how this image affects consumers and business partners, people from all social groups both rich and poor; the management of brands using words and images.
What is needed is an integrated global system for distributing best practices in the management of social and corporate communications and media, Equally necessary is a method of analysing problems and finding solutions to help top managers, through exchange of ideas and opinions find a way of improving their own efficiency. The Forum will begin the process of developing this strategy.
Discussion topics at Communications on Top 2010
The topics below are all related to the need for communications experts.
* The threat posed by changes in business patterns and communication strategies as a result of the world financial crisis. What part do communications play in business?
* How companies and organisations can construct a new approach and understand the new relationship between business and government. Is a new system of business communications needed?
* The crash of the stockmarket and the end of this system of public appraisal of corporations. What next – reanimation or reinvention?
* The development of 3.0WEB communications is changing the structure of the media. Is there conflict between creativity and efficiency? Are we ready to face this challenge?
* The contradiction between the growth of dialogue culture and preserving the traditional pattern of assigning authority to governing institutions, social control resting with those in power.
* The teen sub-culture – a new/old source for marketing and political projects? Ecological projects -are they best developed via the internet or TV?
What is needed is an integrated global system for distributing best practices in the management of social and corporate communications and media, Equally necessary is a method of analysing problems and finding solutions to help top managers, through exchange of ideas and opinions find a way of improving their own efficiency. The Forum will begin the process of developing this strategy.
Discussion topics at Communications on Top 2010
The topics below are all related to the need for communications experts.
* The threat posed by changes in business patterns and communication strategies as a result of the world financial crisis. What part do communications play in business?
* How companies and organisations can construct a new approach and understand the new relationship between business and government. Is a new system of business communications needed?
* The crash of the stockmarket and the end of this system of public appraisal of corporations. What next – reanimation or reinvention?
* The development of 3.0WEB communications is changing the structure of the media. Is there conflict between creativity and efficiency? Are we ready to face this challenge?
* The contradiction between the growth of dialogue culture and preserving the traditional pattern of assigning authority to governing institutions, social control resting with those in power.
* The teen sub-culture – a new/old source for marketing and political projects? Ecological projects -are they best developed via the internet or TV?
Infos
Sean Brickell, Garrett Johnston, Paul Holmes, Danny Teal, Denise Stillman, Valtteri Niiranen, Yves Robins, Jolyon Kimble, Melissa Keklak, Shel Horovitz, Yannis Freris, Christina Gallach, Caroline Sapriel, Laurent Buffeteau, Evgenij Bojhenko, Thomas Missong, Rui Martins, Christophe Ginisty.
People
