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Session
Committees
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Constituency Week
Conciliation Committee
14.06.2010 - 30.06.2010
Designing and implementing a European communication plan
Institut des Hautes Etudes des Communications Sociales (IHECS)
rue de l'ETUVE, 58-60
1000 Bruxelles
Phone: +32 2 549 55 37
Email: info@ihecs-fc.be
Link to the organizer
URL of event
Designing and implementing a European communication plan
Institut des Hautes Etudes des Communications Sociales (IHECS)
rue de l'ETUVE, 58-60
1000 Bruxelles
Phone: +32 2 549 55 37
Email: info@ihecs-fc.be
Link to the organizer
URL of event
Training
Type of Event
Media & Communication
Policy Field of Event
Registration required
Limitation
Contact
IHECS
Rue de l'Etuve, 58-60
B-1000 Brussels
Rue de l'Etuve, 58-60
B-1000 Brussels
Location of event
Defining the communication strategy.
Conception, implementation and steering the communication.
The European media plan.
Introducing information and communication technology into the communication plan.
Audit and evaluation of the communication plan.
Practical exercises.
This module is aimed at professionals who already have grounding in communication, either through their experience or training, and who wish to improve.
Objective:
* To develop a global communication strategy and define a communication plan adapted to objectives and target audiences.
* To draw up an effective media plan.
* To implement the plan and steer it through appropriate use of information and communication technology.
* To audit the implemented communication strategy by using evaluation tools.
Conception, implementation and steering the communication.
The European media plan.
Introducing information and communication technology into the communication plan.
Audit and evaluation of the communication plan.
Practical exercises.
This module is aimed at professionals who already have grounding in communication, either through their experience or training, and who wish to improve.
Objective:
* To develop a global communication strategy and define a communication plan adapted to objectives and target audiences.
* To draw up an effective media plan.
* To implement the plan and steer it through appropriate use of information and communication technology.
* To audit the implemented communication strategy by using evaluation tools.
Infos
Complete programme and speakers available on the website
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