08.02.2010 - 11.02.2010

Social Media for Government

Advanced Learning Institute, Inc.
8600 W. Bryn Mawr Avenue, Suite 920-N
IL 60631 Chicago, USA
Phone: +1 773 695 9400
Fax: +1 773 695 9403

Link to the organizer
URL of event

Conference / Convention

Media & Communication

Registration required, Entrance fee

Westin Washington, D.C. City Center
1400 M Street NW
DC 20005 Washington, USA

Other / International

Attend this conference to learn how to capture the power of social media in your organization, along with helpful tools, tips and techniques to get started, including:

Hear practical advice, firsthand, on how to engage your employees and citizens by using social media from leading government agencies and organizations, including:

* Developing a social media (blogging, Twitter, podcasting, wikis, social networks, etc.) strategy to drive performance-based communications
* Building senior management support for your social media programs
* Integrating social media tools into your internal and external communications practices
* Creating Web 2.0 policies and guidelines
* Communicating more effectively and efficiently through the use of social media avenues, such as Twitter, YouTube, Facebook, blogs, Real Simple Syndication (RSS) feeds, video podcasts, and much more
* Measuring the effectiveness of your social media strategy and determining its value within your organization
* Strategically using Twitter, Facebook, and LinkedIn in your organization
* Understanding how social media can be vital during an emergency, such as an earthquake or fire
* Monitoring social media for your organization, whether you are participating or not
* Demonstrating the Return on Investment (ROI) of your social media program
* Operating social media tools within the boundaries of government restrictions and firewalls
* Gaining inside knowledge of social media and why it is a crucial addition to your communication arsenal
* Maximizing awareness of your agency’s mission to the public
* Learning how to easily communicate to the public through external blogs, podcasts and video podcasting
* Assimilating cutting-edge communication techniques and tools presented by your peers who are already using social media
* Utilizing social networking tools as sources of information that the public can use and trust
* Engaging your employees and the public by connecting them to your organization's goals and strategic plan for the future.