05.07.2010
18:30 - 20:00

How to measure success in Public Affairs?

ecpa2.0
Phone: 0032 477312702
Email: venetia.spencer@gmail.com

URL of event

Discussion / Debate / Lecture

European Integration, Institutions & Enlargement

Registration required

LOGOS Public Affairs
Rue D'Idalie 9-13
B 1050 Brussels

The objective of this event is to identify if there is a way to measure success in public affairs. As PA professionals we are constantly expected to justify our activities and to account for the impact of our actions. It is therefore highly relevant to investigate if objective criteria and/or tools able to offer systemic measurement of the impact of a lobbying action can be identified. If such measurement criteria exist, do they equally apply to in-house lobbying, trade associations' campaigns, consultancy activities and/or NGO actions? Should PA professionals use different instruments in reporting to their management board, members or clients?

Jens Nymand-Christensen
Director, SG/E Better Regulation and Institutional Issues, European Commission

Michael Nielsen (Invited)
General Delegate to the European Union, International Road Transport Union

Dr. Irina Michalowitz
EU Representative, Mobilkom Austria Group

moderated by

Tom Antonissen,
Manager Transport Practice, LOGOS Public Affairs

PLEASE NOTE: entry is limited to public affairs practitioners that are members of ecpa2.0, with one event free for prospective members, please see website for further information.