31.05.2010

trends is euronews’ new weekly programme, compiling the most popular terms searched by Europeans on Google.

euronews, Europe’s leading international multilingual news channel, and Google, the popular search engine, have announced the launch of trends, a new programme based on Europe’s top Google searches. It will begin on 1st June 2010.

What interests Europeans? Each week trends compiles the list of the 5 most popular terms that have seen the greatest increase in searches
on Google’s search engines across Europe. In collaboration with Google, trends, euronews’ new programme, explores tendencies and behaviour in society today.

Find trends on the euronews website at: euronews.net/sci-tech. trends is available on air and online in 9 languages: Arabic, English, French, German, Italian, Portuguese, Russian, Spanish, and Turkish.

People can also do their own exploration of global and local search trends using Google Trends, which compares search volume patterns across queries. www.google.com/trends

"We are excited euronews is bringing Google Trends to viewers across Europe and the Middle East," said Bill Echikson Google Head of Communications and Public Affairs Southern, Eastern Europe, Middle East and Africa. "Google Trends reveals the hottest topics in news, sport, business and entertainment and we are glad that its insights will enhance euronews's programming."

Michael Peters, Managing Director of euronews added: "euronews is proud to have this exclusive agreement with Google which allows the channel to provide to its worldwide audience a barometer of news interest on the web. This medium is both a news source and a tool that has changed the perception and the consumption of information. We are glad to be associated to Google, a top web property in all major global markets, who has contributed to this new way of keeping people informed all around the world."